The Power of Maps…

For this particular post, I thought I’d point the focus towards athletics at Saginaw Valley State University. For the thousands of college tours that happen each year, many in which are directed towards Saginaw Valley’s Ryder Center. This center provides for a fitness center, track, indoor field, and lots of other amenities for Saginaw Valley athletes and students alike. For prospecting students comparing campuses, SVSU ensures that your health is a top priority.

In the map below, I recreated directions to reach the Ryder Center. From this map, it can be demonstrated the way power functions, influencing the purpose of maps. For instance, this map has the power of marketing and persuasion. This map, in particular, is a great advertisement resource for the upgrades Saginaw Valley is continuously implementing. In addition, this map is drawn with clean lines and a modern look/ feel, so Saginaw Valley can appear to new students as a welcoming environment. Notice, that by eliminating the negative space to focus on the areas dedicated to athletics, the map appears to be less overwhelming as compared to the original version. Nonetheless, the formatting of the map shows the large area claimed by the Ryder Center. It is apparent simply by enlarging the map the importance of Saginaw Valley’s athletic facilities.

In comparison to the original version of the Saginaw Valley State University map, it can be noticed the ability to distort a map to interest a particular group. In this case, my focus was on luring in incoming athletic students. For students committing to Saginaw Valley for athletics, the revised map is very appealing to prove convenience for practices. Even for students that do not play a sport, the revised map can be intriguing as a way to network at sporting events and/ or demonstrating school spirit! After all things considered, did the power of this map persuade you to become a Cardinal?

(Original Version Map of Saginaw Valley State University)

(Recreated Saginaw Valley State University Map)

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